How A-B InBev Is Using Food in Its Beer Marketing
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If Budweiser is for burgers, then Stella Artois is for kale, according to new food-inspired marketing by Anheuser-Busch InBev.
The brewer — which recently launched a national “Bud & Burgers” best hamburger contest — on Saturday will debut the first TV ad for its new “Host Beautifully” campaign for Stella that seeks to bolster the imported brand’s gourmet credentials. The spot (above), by Mother, New York, shows a man hosting a party for four in a hot air balloon, serving hors d’oeuvres above a hilly, green countryside.
Stella is seeking more foodie love online, where it is touting a “A-Z guide to host beautifully.” The brand has signed up music star John Legend, fashionistas and celebrity chefs to contribute sophisticated party tips in the guide.
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