Hasta La Creative!

Sam Sova is director of global social media and web content at Johnson Controls, a 130-year-old company that provides electronic controls, power systems, interior components and other services for automotive, facilities management and enterprise companies.

In his role, Mr. Sova leads the company’s social media and content strategy, and also heads up a center of excellence for social media and web content strategy and governance.

In the following interview, he talks about how a traditional b-to-b company is embracing new technologies like social and mobile to meet changing buyer behaviors.

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