Aug
23
How 8 Agencies Are Building Their Brands on Snapchat
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: When Snapchat first emerged on the scene back in 2011, it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait.
But things have changed.
The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. But does any of that matter…
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