Oct 27

How 73 FCB Offices Made 1,440 Minute-Long Ads for One Gaming Campaign

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A single ad campaign with 1,440 pieces of unique content, one for every minute of the day? Hey, that sounds, well, exhausting. And unwieldy. And profoundly disturbing. Regardless, FCB Happiness just launched a snappy hub, Why It’s Okay to Play, loaded with 1,440 minute-long videos that run in sync with local time worldwide. The clips…

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