Hasta La Creative!

Wealthy Jordanians don’t particularity see a need to further invest or grow their wealth and assets, and this mainly stems from the belief that they have reached the peak. To challenge the belief, we had to demonstrate to people that there’s always room for more. Creatively, this was translated to animals getting an upgrade on their (already infamous and unique) abilities. To identify the animals, and what abilities to upgrade, the planning team identified the Key Category Drivers, and the creative was built on the basis of hammering on KCDs accordingly. So while a cheetah is fast, a cheetah with two airplane turbojet engines is faster. We took on different animals and give their unique abilities a boost beyond expectations.