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Hotstar

This is a tutorial film for an ongoing campaign to educate users about the simplicity of using the download feature on Hotstar.

The film is a take on the popular ‘How To’ videos on the internet. It is a step-by-step guide on how to download one’s favorite content on Hotstar with Wi-Fi. Shot in stop motion animation the film explains the ease of downloading, its cost-free benefit and on-the-go entertainment humorously. The film takes a satirical twist wherein worldly advantages of using Hotstar are explained in a divine manner by a saint preaching philosophical tenets. Paper animatic, candy colored props and animation add the necessary richness to the visual of the film.

This is a tutorial film for an ongoing campaign to educate users about the simplicity of using the download feature on Hotstar.

The film is a take on the popular ‘How To’ videos on the internet. It is a step-by-step guide on how to download one’s favorite content on Hotstar with Wi-Fi. Shot in stop motion animation the film takes a satirical twist on an air hostess’s airplane safety drill. The film explains the ease of downloading, its cost-free benefit and on-the-go entertainment humorously. Paper animatic, candy colored props and animation add the necessary richness to the visual of the film.

Advertising Agency:Creative Communications, Mumbai, India
Animator:Mukund Vitthal Bhaleghare
Cinematographer:Deepak Nambiar