Hasta La Creative!

Integrated, Online, Mobile
HotelF1

As reference for road-trippers, HotelF1 knows that each trip is unique and that everyone travels in their own way. By launching a videogame geared towards 18-34-year-olds and letting its community code their own levels, HotelF1 stays true to its philosophy. We coded the first four levels of the game, in which a glam rock band hits the road in hopes of writing the best song in the world. Almost immediately, they are caught by the bad guys, Zackhouse, a hard tech band from Scandinavia. From there, we gave the community the opportunity to invent the rest of the story. We made the code open source and organized a hackathon, bringing gamers, designers, and developers together around the project. Contributors had full access to all of graphic assets, programming scripts, music, and cut scenes. Contributors were free to use the base game as well as use their own resources to code and create new levels.

Advertising Agency:Havas, Paris, France
Creative Director:Christophe Coffre
Art Director:Maxime Trenton
Copywriter:Kevin Nugeron
Account Manager:Mehdi Khelil
Agency Producer:Marine LeGoff
Production Company:XXII
Client:Laura Degracia