Hasta La Creative!

While the claims of some products to boost purchasing power may seem harmless, they can also be deceiving. And once that magic word pops up, you know that you will be billed for false advertising no matter how harmless your tagline would be.

Horlicks and Maggi are familiar brands today. While they are easily associated in the candy and food category, it does not exempt them from watching what they claim. In that light, promoting that they make children stronger has placed them in bad ties with Britain’s advertising watchdog and thus have been found using false claims and therefore banned.

Nestlé and GlaxoSmithKline (GSK), makers of Maggi Noodles and Horlicks, wrongly claimed their noodles and drinks would make children stronger, the Advertising Standards Authority has ruled in separate rulings which throw unflattering light on the food and pharmaceutical giants’ marketing in the developing world.

(Source) BDNews24.com

Brian Yalung is an Editor at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. He is the editor for Beyond Madison Avenue and Beneath the Brand Blogs of Talent Zoo.