Horizon Wins ABC Digital Media Account
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Horizon Media has won the digital media business for ABC Entertainment, the company said.
“Horizon demonstrated an inventive, agile and analytics-driven approach to media activation,” said Marla Provencio, exec VP and CMO for ABC Entertainment Group. “Horizon provided exciting big ideas and strategically analyzed data to provide a unique approach for us.”
The independent agency’s Los Angeles office, helmed by Serena Duff, exec VP and general manager, will oversee all digital media planning and activation for the network’s daytime, primetime and late-night entertainment programming, with the objective of driving tune-in across all paid digital platforms, the agency said. Scope includes digital buying across video, display, social, mobile and search, as well as social community management.
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