Jul
24
Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend
Posted in: UncategorizedHorizon Media has become the first media services agency to use Nielsen’s Advanced Audience solution in hopes of boosting the performance of its television ad spend. Nielsen Advanced Audience is a suite of tools that offers media buyers the ability to optimize their placements by identifying specific audience segments such as “new parents” or “first-time…
Post a Comment