Hasta La Creative!

Independent creative agency Little BIG Engine has created a marketing campaign for Hooked on Phonics, a spoof PSA that’s the first ever to educate, entertain, and acknowledge the brand’s role in pop culture. The 30-second ad and one 120-second spot are airing on Facebook, Youtube and connected TV.

Hooked on Phonics has been deeply rooted in different forms of broadcast media placements over the last 35 years, but this is the first time the educational brand has experimented with humor and an entertainment angle to attract parents and teachers. They have mostly used direct-response advertising.