Hasta La Creative!

Helen of Troy, licensors of Honeywell, the category leader in HEPA air purifiers, is proud to announce the release of a new digital campaign, “Clear the Air”. The campaign includes two spots, which target allergy sufferers and those affected by poor air quality due to wildfires. The programmatic campaign leverages geotargeting based on high allergy/pollen count and poor air quality due to recent wildfire activity. Both ads will be served to those that are within an established radius around key retailers of Honeywell HEPA air purifiers, including Best Buy, Home Depot, Kohl’s, Meijer, Menards, Target, Fred Meyer, and Walmart. The campaign will launch in March and will run through 2019. The spots promote the brand claim as the #1 brand recommended by Allergists and that their HEPA air filters capture up to 99.97% of allergens from the air that passes through the filters.