Hasta La Creative!

Health & Happiness Advertising Agency LRXD has created new packaging for Honey Smoked Fish Co. after extensive research with current and prospective customers. The brand’s POV? “Life at full flavor.”

LRXD designed packaging for Original Honey Smoked Fish and five other flavors in the product line: Garlic & Herb Salmon, Mango Habanero Salmon, Orange Ginger Salmon, Cracked Pepper Salmon and Chipotle & Lime Salmon. The new design delivers more product information to shoppers in a look that better captures attention and represents the brand’s personality—which is bold, modern, health-conscious, convenient, caring, authentic and a little bit weird. It will begin hitting store shelves in September.