Hasta La Creative!

Perhaps you've seen RPA's new TV spots for the Honda Odyssey, which has the world's first in-car vacuum cleaner. The ads, voiced by Neil Patrick Harris and Rainn Wilson, feature junk on the minivan's floor—crayons, candy, lint balls, tiny toys—chatting obliviously before getting sucked up by the vacuum.

On Tuesday, RPA launched a social element, in which @Honda is tweeting at snack and toy brands, warning them about what's in store if they fall on the floor of an Odyssey. The idea is fun, and the tweets are generally decent—but the added bonus is that many of the brands are responding or retweeting, extending the reach of the communications beyond Honda's 176,000 followers. Well, OK, there have been snarky replies, too.

Check out some of the tweets below, along with the TV spots.
 

Little dropped snacks everywhere, your days are numbered. The Odyssey with available vacuum is here. Whoooooooosh.

— Honda (@Honda) October 1, 2013

I will #HaveAbreak. To devour your crumbs on the floor @KITKAT. – The Honda Odyssey Touring Elite with Built-in HondaVAC.

— Honda (@Honda) October 1, 2013

Hey @BurgerKing, we'll be #Satisfried when we've vacuumed every one of you off our floors. – Odyssey with available HondaVAC

— Honda (@Honda) October 1, 2013

Now showing in the Honda Odyssey Touring Elite Theater: Attack of the Popcorn-Devouring HondaVAC. Watch out @OrvillePopcorn & @PopSecret.

— Honda (@Honda) October 1, 2013

Powerful crunch vs powerful suction. Hmm, I think I win. See you soon @doritos. – Odyssey w/ available HondaVAC. pic.twitter.com/cYYBTuVAwx

— Honda (@Honda) October 1, 2013

Kids love snacking on you, @RedVines. Unless you end up on the floor. Then I do. Sincerely, the Odyssey with an available HondaVAC

— Honda (@Honda) October 1, 2013

Mmmmmmmm. The rainbow is tasty @Skittles. Sincerely, The Honda Odyssey Touring Elite with built-in HondaVAC. pic.twitter.com/wGnkRrrsfI

— Honda (@Honda) October 1, 2013

Dear @mmsgreen, you may melt in mouths, but you get sucked up on Odyssey Touring Elite floors. Sincerely, Built-in HondaVAC.

— Honda (@Honda) October 1, 2013

Dear @LEGO_Group, Friendly reminder: bricks on the floor are mine. Your fan, The Odyssey w/ an available HondaVAC pic.twitter.com/V36BrAgFBW

— Honda (@Honda) October 1, 2013

We love how juicy you are, @Starburst. Just not when you're on the floor. Sincerely, The Honda Odyssey with and available Built-in HondaVAC.

— Honda (@Honda) October 1, 2013

You know what’s wonderful, @GetCrackin? A clean van. I plan to keep it that way. Sincerely, The Odyssey Touring Elite with Built-in HondaVAC

— Honda (@Honda) October 1, 2013

Dear @Oreo, nothing personal, we just don’t like your crumbs on our seats – Odyssey w available Built-in HondaVAC pic.twitter.com/fG5vN7SZvK

— Honda (@Honda) October 1, 2013