Hasta La Creative!

Category: Beyond Madison Avenue
Summary: We have all heard about the massive product recall Honda and Mazda have announced, declaring that its Takata air bag inflators can actually cause damaging results.

Yes, when your airbag can send dangerous shards of metal along with the bag, perhaps it is time to start to warn more consumers about it.

Honda is taking the right course. Reuters is reporting that starting March 16 Honda will begin a massive advocacy campaign urging its consumers to get their cars checked to see if their airbag needs some serious fixing. We hope that this kind of advertising also boosts the positive…