Honda: Beat Your Best
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Honda Motorcycle launched its ad campaign for the new CBR 1000RR-R Fireblade SP, the brand’s super sports model intended at riding on circuits and race tracks. The film, signed by Publicis, stars the brand’s pilot and four-time SuperBike Brazil champion Eric Granado.
With the creative concept “Beat Your Best”, the film features Eric Granado competing with a “pebble” and showing all the speed and power of the motorcycle, which was renewed with strong participation from HRC – Honda Racing Corporation and reaches 2022 version to continue the Fireblade legend.
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