Jul
27
HomeGoods Moves Creative Account to McCann New York
Posted in: Uncategorized
HomeGoods, the retail chain that belongs to The TJX Companies along with brands such as Marshalls and T.J. Maxx, has named Interpublic Group’s McCann New York to handle its creative account following a review.
MDC Partners’ KBS had handled the account since 2009 but declined to participate in the review.
“McCann brings proven strategic and integrated marketing expertise that will help us build a strong communications platform to deliver innovative, creative work that will resonate with our customers and help us stand apart in the marketplace,” said Emily Trent, VP and marketing director of HomeGoods in a statement.
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