Oct
30
Hollywood’s Views on Race May Be in for a Change
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — Is there a "Bradley Effect" when it comes to the box office? The success of two new films with largely black casts — "The Secret Life of Bees" and the thriller "Lakeview Terrace" — suggests that marketers' conventional wisdom about how race influences purchasing decisions may be in need of re-examination.
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