Sep 06

Holding Company Plan A and Badger & Winters Back Out of Deal as JCPenney and Agency Split

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Plan A, the alternative holding company formed by Andrew Essex and MT Carney, and Badger & Winters have backed away from plans for Badger & Winters to join the network as the agency splits with client JCPenney. Last November, the two parties announced that Badger & Winters would join Plan A and gain an unspecified…

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