Hockey’s NFL Play: NHL Bets on Unscripted Series, More Outdoor Games
Posted in: UncategorizedThe NHL and NBC Sports Network are hoping an on-the-ice and behind-the-scenes reality show can help them both raise their subdued profiles.
The seven-episode series, “NHL Revealed: A Series Like No Other,” comes as NBC tries to build its fledgling sports network in the shadow of ESPN and alongside other challengers such as Fox Sports 1. The NHL, meanwhile, has long trailed football, baseball and basketball in both revenue and TV ratings.
But hockey has gained some wider attention with its annual outdoor Winter Classic game, which proved a hit when it began in 2008 and sparked the addition of five more outdoor games this season. Fans also consider hockey’s experience for live spectators second to none. And the sport boasts some notoriously tough pro athletes — just look at the headlines when a hockey player pulls out his own teeth on the bench. All are elements on which producers, the league and NBC want to capitalize.
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