Mar
19
HLN: “Death Row Stories” Season 3
Posted in: Uncategorized
To introduce the third season of “Death Row Stories” on HLN, CNN Creative Marketing called on longtime collaborative partner, 2C Creative (“2C”), for a gritty, 360-degree launch campaign. 2C’s goal was to generate a strong interest among HLN viewers already tuned in for “Forensic Files,” while giving “Death Row Stories” a distinct look and tone that both establishes the series on its new network and captures its unique place in the crime documentary genre.
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