Hasta La Creative!

That’s basically the whole story, as reported by the AP. We actually sat on the train that is, indeed, completely wrapped with an ad for a history channel show that delves into the “underground” &#151 and we don’t mean like, trendy underground.

The series is called “Cities of the Underworld” &#151 so it’s fitting that the wrapped subway was the “medium” chosen for this spot. We’re hoping that the “ad space” sell offsets the apparent shit-fit the Metro Transit Authority is having &#151 because even though they jacked subway prices way up not too long ago, they’re apparently still heading toward financial doom ala Wachovia, WaMu, the US etc. Great.

I didn’t grab a photo of it because I was crammed into the train so hard I couldn’t even reach my phone. I’ll try to get one on the way home &#151 it’s definitely worth seeing. As far as we know, this was BBH’s doing.

Note to media buyers: contact the MTA and buy some friggin ad space. Save the subway!

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