Hasta La Creative!

History, owned by A&E Networks, is looking to engage its viewers off the TV screen. The network will roll out three new experiential brand initiatives for their 25th Aniversary: a History convention, traveling speaker series and podcast.

TV networks are increasingly looking for ways to connect with viewers who have become accustomed to watching their content on platforms outside of their own channels and sites.

This is one of the first initiatives from Paul Buccieri, who become CEO of the company in July, following the departure of Nancy Dubuc, who now serves as CEO of Vice Media. This will be Buccieri, who previously served as head of A&E’s studio business, first upfronts at the helm.

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