Hasta La Creative!

Hilton Worldwide will follow clients like Verizon, and Kraft in consolidating work with its various agencies without a formal creative review.

Most immediately, this means that Publicis Kaplan Thaler will no longer be agency of record for its Homewood Suites business.

The statement from PKT:

PKT won the account, which had been with FCB for a decade, in 2011 and proceeded to create work such as “No Place Like Homewood Suites,” last year’s Olympic campaign, and “Slam Dunk,” which was part of a series of ads that aired later in 2014.

What’s not clear at the moment is how the move will affect Hilton’s other agencies of record: FCB lost its last piece of the business in 2012 when Y&R won AOR duties for the Hampton lodging chain, and that win came just over a year after Cramer-Krasselt beat out Y&R for the Hilton Hotels work.

Hilton has not yet responded to multiple requests for comment. Updates when we get them.