High Times Magazine Turns 40, Hungry for Doritos and Pepsi Advertising
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High Times, the magazine about all things marijuana, is marking its 40th anniversary this week with an invite-only party in New York promising “drinks and munchies.” The milestone comes amid a swell of interest from readers and advertisers thanks to the legalization of recreational marijuana in Colorado and Washington as well as the substance’s rising approval ratings. A recent Gallup poll found that 58% of Americans say marijuana should be legal.
Executives at High Times, which is privately held and does not share financial information or circulation numbers, said the magazine’s total pages have grown from 136 pages last year to an average of 160 this year. A couple issues, these executives said, have reached 174 pages.
“That’s all advertising growth,” said Matt Stang, High Times’ director of advertising and sponsorships.
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