HGTV, Food Network Start 'Watch and Shop' TV Apps on Amazon Fire


Online shoppers prone to impulse buying now have one more way to give in.

As part of a partnership with Amazon, Scripps Networks Interactive’s HGTV and Food Network has introduced four “watch and shop” apps for Amazon’s Fire TV platform that let viewers buy items they see on-screen without looking away from the program.

The apps will run on Amazon’s Fire TV platform and promote sponsors’ products.

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