Jul
30
Hey Marketers, Do You Know Who You’re Targeting?
Posted in: UncategorizedA study commissioned by Neustar, conducted by Forrester and revealed at Adweek’s NexTech event last week, shows there’s still a gap when it comes to the organizational importance given to identity resolution. For background, identity resolution is the connective tissue in the customer journey. It provides a single, reliable view of any brand’s consumer. And…
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