Aug
27
Hey B-to-B Marketers: Lighten Up with the Business-Speak
Posted in: Uncategorized
I was having coffee with one of my clients last week when the Oxford English Dictionary’s latest lineup of new words came up.
“I can’t believe they’ve included YOLO (you only live once),” she said. “What’s the world coming to?”
Language evolves, I told her. It’s a good thing.
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