Hasta La Creative!

Celebrated creative director Bill Hamilton passed away this month at the age of 74. Rick Boyko and other friends remember him as a talented rebel.

Fourteen years. That is how long Bill Hamilton and I were partners, and over those 14 years I received a private master course at the seat of one of the most brilliant and talented advertising/marketing/leadership professors ever. With a head full of white hair, he was driven by a passion, wit, and insatiable quest for knowledge that made his “hurts my hair” expression all the more meaningful.

Bill impacted my life from the day I was lucky enough to become his partner at Chiat/Day. He was a terrific writer who, like most creatives, did not believe he was as good as he was and, of course, made sure I did not believe I was any good as well. Both born in Ohio of middle-class working families, we shared a similar work ethic, constantly pushing each other to never settle, and in doing so succeeded beyond our wildest dreams.

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