Aug
01
Hertz Taps WPP's MEC as North America Media Agency Across Brands
Posted in: Uncategorized
Hertz has tapped WPP’s MEC to support its brands in the U.S., Canada and Latin America.
MEC will act as lead agency across the car rental giant’s agency partners “to enable the holistic application of data, creativity, innovation for maximum business impact,” according to a statement.
“We’ve determined that MEC is the right media planning and buying partner for Hertz Global and our portfolio of brands,” said Matt Jauchius, exec VP and CMO of Hertz Global Holdings, in the statement. “We look forward to tapping their strategic planning, creativity and best-in-class analytics and insights capabilities in the digital space as we go to market in support of our Hertz, Dollar and Thrifty brands.”
Post a Comment