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Hershey Co. has named former Capital One marketer Peter Horst as its new chief marketing officer.

Mr. Horst succeeds Mike Wege, who has been appointed senior VP-chief administrative officer. In that role Mr. Wege will “continue to lead the company’s global organizational agility and growth initiative and other strategic projects for the company,” according to a Hershey statement.

Mr. Horst was most recently senior VP for brand marketing at Capital One Financial Corp and previously was was CMO for Capital One Bank. He has also spent time at General Mills, Verizon Business Online and Ameritrade.

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