Sep
28
Hershey adds Droga5 to roster, splits with CP&B
Posted in: UncategorizedHershey Co. is once again shaking up its roster, adding Droga5 to its list of agencies and confirming that it no longer works with Crispin Porter & Bogusky.
“Droga5 is highly innovative and has consistently demonstrated their ability to develop breakthrough creative over the past decade,” Hershey said in a statement. We are eager for them to develop revolutionary work for our iconic brands.”
It was not immediately clear which brands within the Hershey portfolio Droga5 would get the chance to work on. The agency referred calls for comment to the marketer, which declined to disclose them.
Post a Comment