Here's Why The New York Times Thinks Readers Will Pay $6 Every Four Weeks for Opinions
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Is The New York Times suffering from collective amnesia? That was the question bouncing around last week when the Times introduced its latest subscription product, NYT Opinion. For $6 every four weeks, subscribers get unlimited access to an iPhone app, NYT Opinion, with Times opinion articles as well as curated opinion pieces from elsewhere on the web in a section of the app called Op-Talk.
It’s a familiar pitch from the Times, which in 2005 rolled out TimesSelect, its first attempt at an online paywall. For $7.95 a month, subscribers got unlimited access to Times’ columnists as well as the paper’s archives. The subscription package was shuttered just two years later.
The company regrouped and in 2011 introduced a metered paywall that is widely regarded as a success. At the end of the first quarter of this year, the Times had nearly 800,000 digital subscribers, and subscription revenue was outpacing that of ad sales.
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