Sep
25
Here's why Dunkin' is dropping Donuts from its name
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Dunkin’ Donuts was actually born out of a different restaurant’s name. William Rosenberg opened his Open Kettle restaurant in 1948 in Quincy, Massachusetts. He served five-cent doughnuts and 10-cent cups of coffee. And he renamed the restaurant Dunkin’ Donuts in 1950.
The change comes 12 years after Dunkin’ Donuts began running ads featuring the tagline “America Runs on Dunkin’,” created by its former longtime creative agency, Hill Holliday.
“Dunkin’ is a shorter, simpler more modern version of who we’ve always been,” says Tony Weisman, who joined Dunkin’ a year ago as U.S. chief marketing officer.
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