Jul
31
Here’s What Needs to Change to Get More Women Into Ad Tech
Posted in: UncategorizedThe big takeaway: Misconceptions about the necessary skillset for an ad tech career are a key hurdle to much-needed diversity. Like many other digital industries, ad tech is plagued by sclerotic hiring and retention practices that perpetuate a male-dominated culture at the expense of true organizational versatility. Getting more women into the ad tech ranks…
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