Jun
13
Here’s What Happened When Adland Held a Hot-Dog-Eating Contest
Posted in: Uncategorized
The Super Bowl this was not.
And it wasn’t exactly Coney Island on July 4, either. But you would never have known it based on the wild cheers coming out of a bar in New York’s Garment District last night. Instead of touchdowns prompting the applause, it was the first Agency Hot Dog Eating contest hosted by Taykey — a real-time-marketing startup — and Major League Eating.
Taykey hatched the idea for the contest to so that agencies could hobnob with one another in a social atmosphere. Major League Eating and hot-dog marketer Nathan’s Famous were more than happy to provide the food.
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