Apr
20
Here's What Happened at Ad Age's Digital Conference Last Week
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More than 600 participants descended on Manhattan’s Pier 36, aka Basketball City, last week for Ad Age’s ninth annual Digital Conference. This time it carried a “post-digital” theme — because what isn’t digital now? — and a secondary theme of “storymaking,” which can improve, in many cases, on pre-digital storytelling. The event starred master marketers from top brands including Beats, Visa, Kraft, MasterCard, IBM, Frito-Lay, Nickelodeon, Taco Bell, Philips and more.
“WHY DO YOU HAVE SOMETHING TO SAY? WHAT MAKES YOU CREDIBLE ON THAT SUBJECT?”
Tressie Lieberman,
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