Here's What a NFL Liquor Ad Looks Like (Hint: No Football)
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When the NFL earlier this year finally lifted its liquor ad ban, it was unclear how many brands would take advantage of the loosened rules, which still come with more restrictions than those governing beer ads.
But a few brands are testing the waters as they seek to take advantage of the NFL’s high viewership. Patron has confirmed that it will air the above ad during the first Sunday-night game of the season on Sept. 10 when the Giants face the Cowboys on NBC. The 15-second spot is not the sexiest ad. It merely shows tequila being poured into a glass. Patron uses MullenLowe for creative advertising and the agency’s MediaHub for media.
While beer brands can use football themes in their NFL ads as long as they don’t use active players, liquor brands are prohibited from deploying pigskin narratives of any kind. Patron’s spot still manages to make a subtle gameday reference with the “Here’s to a Great Start” line, which could be seen as an allusion to week one of the season.
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