Mar
27
Hendrick's Gin's giant cucumber stunt sinks: Marketer's Brief
Posted in: Uncategorized
Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to eschultz@adage.com.
Kobe Bryant-backed sports drink BodyArmor keeps pouring more into marketing as it goes after Gatorade. Find out about the brand’s latest campaign below, along with what agency board former PepsiCo CEO Indra Nooyi has joined. But first, some gin hijinks.
Cucumber at sea
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