Jan
24
‘Help’ Remedies Founder Richard Fine Returns to MDC’s Redscout
Posted in: Uncategorized
Redscout is bringing back Richard Fine, co-founder and CEO of consumer health brand Help Remedies, as the branding agency scrambles to manage its rapid growth.
Mr. Fine is returning in the role of managing partner, overseeing the strategy and creative teams. Redscout says it created the role to ensure that as the boutique grows, its size doesn’t stifle creativity.
In his prior position at the New York-based branding shop, Mr. Fine served as a partner and strategic director for four years. After leaving in late 2007, just after Redscout sold to MDC Partners, he launched Help, a popular line of consumer-health products known for eye-catching packaging and quirky names like, “Help I Can’t Sleep” and “Help I Have a Headache.”
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