Hasta La Creative!

What happens when you stick a strip of tape on a cat? You get some pretty amusing cat dance moves, as seen in this online video from Kotex in China.

The spot was designed to prove a point about comfort and sanitary napkins. “Women are as sensitive as cats,” the spot from Ogilvy & Mather Shanghai says, and Kotex provides “worry-free protection that pleases the senses.”

In case you were worried, no cats were harmed during the making of the video. What looks like white duct-tape is actually a “gentle, non-adhesive tape that did not hurt the cat or remove any hairs or fur,” wrote Bamboo Zhuang, creative director at Ogilvy, Shanghai, in an email. (The team says it tested different tape types on themselves first.)

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