Hellmann’s Hits Runways With a Stylish Mayo Handbag

During London Fashion Week, the brand Chopova Lowena revealed its Chuckaboo spring/summer 2025 line, which includes frilly dresses, colorful leggings – and a handbag designed to hold a jar of Hellmann’s mayonnaise. Agency Ogilvy UK collaborated with the designer to create the Margaret bag, named for Hellmann’s cofounder Margaret Hellmann. Inspired by Chopova Lowena’s popular…

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