Feb 24

Heinz Says Sorry for Being 150 Years Late to the Pasta Sauce Party

Posted in: Uncategorized

In the world of marketing, apology ads have become a genre unto themselves. Often they strike an earnest tone, as when Samsung apologized for its combustible phones in 2016. Sometimes the atonement comes with a subtle dose of humor–KFC’s award-winning “FCK” ad after its chicken shortage is a notable example. Heinz’s latest campaign falls into…

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