Jul
19
Heinz Develops ‘Chicago Dog Sauce’ for the City That Won’t Put Ketchup on Its Hot Dogs
Posted in: UncategorizedIf you put ketchup on your hot dog, you’re not really a Chicagoan. That truism is at the heart of a new Heinz campaign in which the brand leans into the Windy City’s no-ketchup-on-hot-dogs establishment by trying to develop a new tomato-based “Chicago Dog Sauce.” The hope is that people there actually would put this…
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