Oct
21
Heineken’s Technology Stops Smartphones From Ruining Gigs
Posted in: UncategorizedHeineken wants people to put down their phones. In its latest bid to foster IRL social connections, the beer brand hacked two music events — Mexico’s Live Out festival and Amsterdam Dance Event’s opening party — to discourage phone use on the dance floor. With its creative agency LePub, Heineken installed technology that delivered a…
Post a Comment