Heineken's "Social off socials" encourages stepping off social

The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina Nyame, Lil Cherry, Jay Beech and Camila Coutinho, the campaign humorously imagines a world where social media goes quiet because everyone is out enjoying real life.

Credits:

Creative agency LePub

PR agency The Romans

Social agency, Billion Dollar Boy

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