Dec
11
Heineken to (Finally) Break New Work From Wieden
Posted in: Uncategorized
CHICAGO (AdAge.com) — It took more than a year, but Heineken lager is finally getting its first campaign from Wieden & Kennedy. The iconic import beer, which has been struggling amid a tough economy that has been driving consumers toward discount brews, is finally set to break a major ad push in January.
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