Jun
15
Heineken and Wieden & Kennedy End Relationship
Posted in: Uncategorized
Heineken and Wieden & Kennedy are parting ways, just days before the brewer will be honored as the 2015 Cannes Lions Creative Marketer of the Year.
“After five years this is a good time to go our separate ways. We have enjoyed a strong and effective partnership. Now it is time to move on for both W&K and Heineken,” Jan Derck van Karnebeek, chief commercial officer for Heineken, said in a statement.
The agency has primarily handled brand Heineken from its Amsterdam office, although Wieden & Kennedy New York has pitched in on U.S.-centric efforts, including for Heineken Light.
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