Jul
06
Heineken 0.0’s First Ads Prove You Can Have Fun Without Alcohol
Posted in: UncategorizedWho’s up for a non-alcoholic barrel of fun? Publicis Milan rolls out the self-consciously silly humor with zippy spots introducing Heineken 0.0, the brand’s first zero-alcohol beer, aimed mainly at markets in Europe plus Russia and Israel. A 60-second TV manifesto that dropped a few weeks ago introduces the tagline “Open to all.” A cheeky…
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