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Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.

The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to invest $75 million in startups in the space and a second round of $75 million planned for the future, according to the company.

Hearst already owns or holds a majority stake in the division’s companies, but their lack of a unified brand until now had created challenges when explaining Hearst’s healthcare initiatives to potential clients and employees, executives said..

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